Luxury skincare brand Taïla Skincare takes vital discoveries from the life science of Ayurveda and infuses it with innovative natural technology to generate a new standard of beauty. Without a single drop of artificial ingredients, this holistic brand carefully selects effective ingredients from around the globe and harnesses the knowledge of renowned Ayurvedic doctors to create a collection that instinctively brings skin to its unique balanced state. It is proudly manufactured in the U.S., cruelty-free and free of parabens, GMOs, sulfates, synthetic fragrances and artificial dyes.
Taïla Skincare founder Shadoh Punnapuzha is an Ayurvedic expert. She spoke about this and more within her exclusive Q&A for A Global Lifestyle. More on both Ms. Punnapuzha and Taïla Skincare can be found online at www.tailaskincare.com.
To you, what separates Taïla Skincare from other skincare brands?
Shadoh Punnapuzha: Taïla is based on the foundation of the time-honored botanical medicine of Ayurveda. Because of how intricate a system it is, I never wanted to pass the manufacturing onto a third party, so we make everything from beginning to end in-house in New York. To stay true to Ayurveda, we follow the ancient methods of extraction and preparation which is extremely time intensive but that is why the products deliver the benefits that they do.
Did your father being a botanist inspire your career path with Taïla?
Shadoh Punnapuzha: Definitely! Everything he taught has led me to Taïla — probably because your parent’s voice always echoes in your head no matter how hard you try to suppress it! There is information that is inside of me that sometimes surprises me when it comes out and I am grateful that I did have the upbringing I did. His love for botany and Ayurveda, influenced me so much in ways that I am still understanding and appreciating. It’s this wealth of knowledge instilled in me that gives me the ability to choose more exotic and rare ingredients.
What is a typical day like for you in running Taïla Skincare?
Shadoh Punnapuzha: Let’s just say that no single day is the same. The minute I step into the office at 8:45 AM, it is nonstop till I leave. The mornings basically start off with briefings and then a sprinkle of meetings throughout the day. Since we formulate and produce all of our products in house, a lot of my time is usually spent working on research and development. Product production days are crazier because there is so much prep work that the team must do before actual production begins and the process takes a few days.
We always start production days with meditation together because in Ayurveda everything in existence is made of energy and it is believed that can be transferred to others. We want to only pass on the positive frequencies so that the healing energies are most potent in all of our products.
Which of the Taïla Skincare products are key to your daily skincare routine? Any favorites?
Shadoh Punnapuzha: That’s a tough one because I use all of them and they are a part of my routine. It was very important to me to create products that are non-toxic, effective and multi-correctional. Today’s busy individual mostly don’t have time for an elaborate routine. I surely know I don’t, with a 2 year old I barely have time to wash my face before heading out to work. With that being said, if I was stranded on a desert island, my must have’s would be the PRANA Face Oil, the MUHKA Botanical Cleanser and the NAYANA Revitalizing Eye Balm. My skin is noticeably unhappy without them.
For the holidays your brand has a special gift set. Can you tell me more about that?
Shadoh Punnapuzha: For the holidays we released a limited-edition Luminous Glow Essentials Gift Set, these products helps to really rebalance the skin, strengthen the skin’s barrier function and rev the renewal process so that it nourishes the skin. It includes the MUHKA Botanical Cleanser, the VAYU Illuminating Toning Mist and the PRANA Face Oil. Many find that they are very happy with the way the skin responds and find their complexion has a very healthy youthful glow.
What is coming up for Taïla Skincare in 2020?
Shadoh Punnapuzha: 2020 is going to be a big year for us. We will be launching new products and are hoping to dabble in body care. I can’t give away too much!
When not busy with your brand, where does your free time usually go?
Shadoh Punnapuzha: I try to spend as much time I can with my son, it fills my heart. Once I put him to bed, my husband and I catch up on our days with each other. I love to read; it is my favorite way to decompress. I am a big fan of reading a lot of the classics because I feel like there is so much depth to each word and sometimes, I find I need to read them over to make sure that I have not missed anything. I also, have a weird obsession with music videos, for me it is an art form and reflects the interpretation of the music it represents. It energizes me. It doesn’t matter what language or country it is from I watch everything!
Finally, Shadoh, any last words for the kids?
Shadoh Punnapuzha: As long as I can remember I wanted to always have my own business. I wasn’t exactly sure how I would get there but I knew I would. I came from a middle class immigrant family that worked hard to be where they are, so I didn’t expect to just get money handed to me to start my own business. I had to work my way up. I started in finance and worked in private equity for over 15 years until I was comfortable enough to take the risk.
Why am I saying all this? A lot of the times being an entrepreneur looks glorified and an easy journey. It is a long road and it is a hard one but if you truly are dedicated and have the passion it will come into existence. And always operate with kindness and integrity.
