The Lincoln Motor Company, the luxury automotive brand of Ford Motor Company, is committed to creating compelling vehicles with an exceptional ownership experience to match. The Aviator, a distinctive, three-row SUV, is the Lincoln Motor Company’s newest vehicle and its production model was recently unveiled to industry insiders in New York. Slated to go on sale next year, the Aviator is the first time Lincoln will offer a plug-in hybrid model that is capable of using a twin-turbo charged engine if needed.
“The Lincoln Navigator continues to turn heads and bring new clients to the brand,” said Joy Falotico, President of The Lincoln Motor Company. “We believe that the Aviator’s elegant design, state-of-the-art technology and refined plug-in hybrid option will draw even more clients to the Lincoln showroom, including families who are looking for three-row capability.”
The medium luxury SUV segment reportedly represents more than a quarter of all premium SUVs sold. Appealing to millennials starting families, with the majority of vehicles sold to people between the ages of 35 and 44, the medium luxury SUV segment saw sales of more than 585,000 vehicles in 2017
Regarding the unveiling of the Aviator, Falotico also noted, “Lincoln is committed to delivering the innovation and features that luxury consumers expect today, and the Aviator is yet another example of how we are creating an effortless experience for our clients.” More on the Aviator can be found online on the Lincoln website.
