What appeared to be just a concert series with Ryan Seacrest, DJ Khaled, Remy Ma, and Fat Joe was actually a star-studded, Snapchat-filled vehicle launch for the all-new EcoSport from Ford Motor Company. According to Ford, the reveal on the Snapchat media platform was the first of its time.
The EcoSport — a compact SUV launched in 2003 primarily in Europe — is now being marketed to millennials who would rather spend their money on SXSW-like experiences. The Ford team believes this vehicle will be key to reaching this consumer group.
EcoSport boasts tech-friendly features for the savvy millennial, including an eight-inch digital tablet and a B&O Play sound system that includes 10 speakers for the Titanium.
In case you didn’t get one of the coveted free tickets for this reveal, our photos will make you feel like you were there.
