With venues in 75 countries–including 180 cafes, 24 hotels and 11 casinos–Hard Rock International is one of the most globally recognized companies. Destinations include the company’s two most successful hotel and casino properties in Tampa and Hollywood, Florida, both owned and operated by parent company The Seminole Tribe of Florida. Other exciting locations operate in Bali, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming Hard Rock Cafe locations include Managua, Cairo, and Chengdu, while new Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China.
In connection with that growth, Hard Rock Hotels is expanding its Sound Body wellness program with the launch of Rock Om. An in-room yoga experience, energizing the body and soul through the power of music, Rock Om was created in collaboration with Manduka, the world’s most respected yoga equipment and apparel brand. Rock Om provides hotel guests with top-of-the-line yoga equipment to utilize during their stay. It also offers guests a Hard Rock spin on in-room yoga classes, combining original tracks by DJ Drez–a renowned producer, musical director and sound ambassador who has worked on projects related to The Black Eyed Peas, Eminem and Macy Gray–and the yoga direction of Drez’ wife, yogi Marti Nikko.
Additionally, as part of the program, hotel guests can order an in-room yoga kit, which can be ordered either prior to arrival, at check-in, or during stays. The yoga kits will include a regionally-inspired Yogitoes towel, a Manduka PROlite yoga mat, and a Manduka Go Play carrier bag. All of these items are exclusive to the Rock Om program and available in the Rock Shop.
To celebrate the launch of Rock Om, Hard Rock Hotels hosted a private event at New York City’s Studio 450 on January 18, 2017. Marti Nikko and DJ Drez were present, as were Dale Hipsh, Senior Vice President of Hard Rock Hotels, and representatives of Manduka. Photos from the event, as provided to a A Global Lifestyle were taken by Melissa Paltrowitz.
